What I do
If you're hiring Rob, you're usually hiring him for one thing: someone who can get it done — lead without needing to be led, ask the questions everyone else missed, and turn a vague intent into a plan that actually ships.
Most of his work blends strategy and delivery. He sits with founders and leadership teams to figure out what the organisation is actually trying to do, then stays around to lead the work that follows. He works direct with commercial clients, and as a partner to firms delivering into government.
- 01
Business strategy and planning
For founders and leadership teams who need to know what they're actually building, before they build it.
- 02
Project and program management
Multi-vendor delivery, governance, and the work that gets things over the line.
- 03
Business architecture
How the parts of an organisation fit together, and how they should.
- 04
AI
Strategy, leadership, planning, and implementation. AI as instrument, not topic.
- 05
Business analysis
Requirements, process, the layer underneath everything else.
Selected work
Recent.
Project and program manager on Stargate, a five-vendor digital transformation across Australia and New Zealand. Currently through user acceptance testing and hypercare.
Strategic advisor to the COO on Engage — a product platform built with offshore engineering and AI tools. Multi-year advisory across product strategy, roadmap, and vendor management.
Strategy work with Solve's leadership team using the Success Framework, then design lead on LUNA — an AI recruitment platform built on the operating model that came out of that strategy work.
Multi-year strategic advisory to an online registered training organisation. POPS framework, Gazelles SWT analysis, values elicitation, and board reporting across the engagement.
Founders Foundation — the packaged one-day Success Framework — with founder Alex.
The Success Framework for Laynie Kelly's fractional CMO consultancy, serving B2B ERP and manufacturing clients.
“A client spent thirty thousand on a website and it brought no results. They invested the same with me and got a return already.”
Alex — Avorious Partners“I'm inspired with a vision like I've never had before. I'm impressing myself. I feel like a kid with a bag of lollies.”
Laynie Kelly — LKCGAcross federal government
Rob has worked across multiple federal departments and agencies, mostly through partner consultancies delivering into government.
Department of Defence
Project Manager and Business Analyst on the Defence Records Management System (DRMS). Fifteen software upgrades. Led the first end-to-end Army Reserve Battalion implementation. Trained over 7,000 Defence members.
Department of Finance
Cyber Security Domain Lead on the Whole-of-Government Enterprise Resource Planning (GovERP) program. ISM, PSPF, and IRAP alignment across a multi-department platform.
Department of the Prime Minister and Cabinet
Delivery Manager and Business Analyst across two engagements: an intranet build from alpha through beta, and service management research with 200+ stakeholders.
Plant Health Australia
Delivery Manager / Program Manager on the National Pest Surveillance System.
Engage Rob
Tell Rob about your work.
Tell Rob what you're trying to figure out. It lands in his inbox — no published address, no middle layer.
Independent contractor · Time & materials, or outcomes-based · Canberra, Australia
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