Prepared by And Ward for Farquhar's Boxing — a campaign concept. Tiles are layout mockups (rebuild in Canva or screenshot); copy is ready to use.
Campaign kit · New‑revenue play
"Train as a Family" — own the angle nobody else markets
Your $75 Family Pack lets a whole household train for barely more than one adult membership — and no other Canberra boxing gym offers anything like it. Your own members already call you "an amazing family gym." This kit turns that into a campaign: a social tile, a wall/school poster, website copy, and ready‑to‑post captions.
Why this one: it's the rare offer that's a genuine differentiator (unique locally), corpus‑validated ("amazing family gym," "Kids love it," "Boys love it!"), and needs zero new capability — you already run it, you just don't market it. Highest‑certainty demand in the whole plan.
The visuals Instagram square + printable poster
Farquhar's Boxing · Mitchell
Train as a family
$75 / week
The whole household — for barely more than one membership.
First class freefarquharsboxing.com
Social tile — 1:1, for Instagram & Facebook
Farquhar's Boxing
Box as a family
$75 / week
One price. The whole household.
Parents & kids, together
~$9/week more than one adult
All levels · first‑timers welcome
Your first class is free
21–23 Huddart Cct, Mitchell0414 505 257
Poster — 3:4, for the gym wall & school noticeboards
Website copy for a landing section or the membership page
Headline + subhead
Train together. For barely more than one.
Our Family Pack brings your whole household into the gym for $75 a week — about $9 more than a single adult membership. Parents and kids, learning real boxing side by side, in a club that's run by an actual boxing family. No other gym in north Canberra offers anything like it.
What's included (edit to your real terms)
Unlimited classes for the household
Parents & kids, together or in class
All levels — beginner to competitor
Coached by the whole family & bench
Call to action
Bring the family down for a free first class — no commitment, just come and see if it's for you. Book online or call Bobby on 0414 505 257.
Social captions 3 options · post-ready
Option 1 — the value hook
Here's something no other boxing gym in Canberra does 👊 Our Family Pack gets your WHOLE household training for $75/week — barely more than one adult membership. Parents and kids, learning real boxing together, in a club run by an actual boxing family. First class is free. Come and see. 🥊 #FarquharsBoxing #CanberraBoxing #Mitchell #FamilyFitness #BoxingCanberra
Option 2 — the emotional angle
The family that boxes together… 🥊❤️ There's nothing like watching a parent and their kid throw pads for each other. Our $75 Family Pack makes it easy — the whole household, one price, all levels welcome. Your first class is on us. DM us or call to book. 👇 #FarquharsBoxing #FamilyGym #CanberraKids #Boxing #Gungahlin
Option 3 — school‑holiday / seasonal
Looking for something the whole family can do together? 🥊 Get the household off the screens and into the ring. Our Family Pack is $75/week for everyone — real coaching, all levels, and a genuinely welcoming room. Free first class, always. Link in bio. 👊 #FarquharsBoxing #CanberraFamilies #SchoolHolidays #Mitchell #LearnToBox